Journalism Alumna Alanna Campbell Produces CBS Sports Documentary

Alanna Campbell is a feature producer and associate director for CBS Sports. A three-time Emmy Award winner, she has covered everything from arm wrestling to e-sports, and has worked 17 Final Fours, six Super Bowls, five US Open Tennis Championships, and three Olympic Games in her nearly 20-year career in sports television.

Most recently, she produced “Through the Lens of CBS Sports: College Football at 150,” an hour-long documentary on the broadcast history of college football on CBS. The documentary, which features historical footage and memories spanning seven decades, celebrates unforgettable stories and the network’s contributions to the college football landscape as it continues to commemorate the 150th anniversary of the sport.

Alanna will be at Media Career Day to participate in the Sports Media and Broadcast Journalism Panels. She answered a few questions for us ahead of the event:

What did you want to be when you grew up?
First a doctor, then a zoologist, then an investigative reporter.

What do you wish someone would have told you as you prepared to enter the workforce?
This feels like a trick question, as I entered the workforce when I was 18 years old in the summer between my freshman and sophomore years at IU. I learned the inner workings of the business traveling on weekends, working events throughout the region, and even took a semester off to work the Winter Olympics in Salt Lake City. If anything, in hindsight, I perhaps would have been better served remaining in Bloomington a bit more while I was in school, instead of spending so much time away from college life. I quickly discovered you don’t get those carefree years back.

What does your average day at work look like?
No two days are the same, and it all depends on the nature of my assignment.

What is your favorite part of your job?
The variety of people I have the privilege of working with enriches my life in ways for which I’m eternally grateful.

What piece of advice would you like to share with students currently looking for internships or full-time jobs?
The same things my brother told me in order to make a good first impression: “Arrive half an hour early, stay half an hour late; remember everyone’s name; and have you ever seem someone walking down the street and they just look like they have their act together? (“Yeah,” I replied.) Wear that.”

By Courtney Stapleton
Courtney Stapleton Courtney Stapleton