Julia Spector, a senior studio art major, worked as a creative marketing intern with the National Retail Federation in Washington, D.C the summer after her junior year.
The National Retail Federation (NRF) is the world’s largest retail trade association. In addition to advocacy work, the NRF inspires and educates through the NRF Foundation and nation-wide conferences that are attended by industry leaders, professionals, and students alike.
Within this internship, she developed many skills and was able to discover her passion for pursuing a full-time position as a graphic designer.
The National Retail Federation represents the voice for the retail industry in the US and is the world’s largest retail trade association. In addition to advocacy work, the NRF both inspires and educates mainly through their national conferences that are attended by industry leaders, through efforts aimed at students, and through NRF Foundation.
In this position, she developed her skills in graphic design, video editing, and production, as well as, marketing efforts. Tasks included enhancing the website through digital assets, developing print collateral, and participating in daily creative reviews.
“At the NRF I loved how I truly got to be an active member of the marketing team and was not viewed as just an intern,” said Julia.
Throughout this summer internship, she learned many skills to further her knowledge of the graphic design field. The hands-on experience Julia had led to developing skills in Adobe Photoshop, Lightroom, Illustrator, InDesign, Premiere Pro and After Effects, which are all critical for her desired professional field.
Julia remarks, “I learned how a style guide is essential to branding and how to design within the constraints of a style guide,” which is an integral part of being an in-house graphic designer for a company.
At the completion of the internship, Julia was able to articulate that she wanted to pursue a career at the NRF if the opportunity arises. “Washington DC is definitely a city that I could see myself thriving in and the NRF had such a collaborative, positive and strong culture where I felt truly valued and a part of,” Julia said.