Alum Steve Rosen’s Company CreateOn Expands World of Play

CreateOn is a colorful creation studio where new, cool, fun products and experiences are made. Using our SuperColor® Technology, we bring you exciting creations by taking products and brands that everyone loves and reimagine them to create new experiences that provide hours of fun and learning. All designs are printed in the USA, in our Illinois headquarters. Launched in 2020 with a collaboration with Magna-Tiles® and The World of Eric Carle, we also offer our own collections of Magna-Tiles structures and customizable Magna-Tiles photo sets, and additional licensing partnerships with Sesame Street, Crayola, Build-A-Bear Workshop, Dr. Seuss Enterprises, The Beatles, and more.

About Steve Rosen, Co-Founder and Vice President of Product Development

Steve Rosen didn’t expect that his son’s playdate would lead to him co-founding CreateOn just a few weeks later. Aaron Singer was the father of his son’s friend, and the two became business partners in the company that develops and licenses customized magnetic building toys and home décor products. Today, Steve serves as CreateOn’s Vice President of Product Development. In this role, he collaborates with licensors, coordinates product launches, develops new product designs, and facilitates the company’s partnership with Magna-Tiles®.

Throughout his 17 years of experience in product development and the entertainment industry, Steve has worked with all the major film studios, licensing agencies, and toy companies to create high-profile products that utilize the best of licensed intellectual property.

Steve has also started and executed numerous licensing agreements, including brokering licensing deals with four leading children’s entertainment brands. In addition to his licensing expertise, he has run software development teams across the globe creating best-in-class slot machine experiences.

Steve holds a Bachelor of Arts degree from Indiana University in Product Design and Production.

By William Pape
William Pape Peer Coach William Pape