Rock Paper Scissors Inc. gets influential people to talk about music tech companies so they can generate leads, make sales, do deals, and attract investment. They devise PR campaigns using out-of-this-world creativity to get high-level media coverage.
About the Organization:
Founded in 1999, rock paper scissors inc. is a music tech PR firm composed of a diverse team of communicators, creatives, and business minds. They’ve represented thousands of projects from six continents. Their roster includes clients in music technology, music gear, B2B music agencies, music consumer products and apps, artist-facing and label services, music sync platforms, music AI, fintech for music, and much more.
They’ve worked with CD Baby, Bandsintown, LyricFind. Pex, Dubset, Tracklib, Loudr, Rumblefish, SESAC, and many of the biggest and coolest music tech companies in the world. They consistently place feature stories in the New York Times, Wired, TechCrunch, Forbes, Fast Company, Inc., Billboard, Rolling Stone, and on NPR.
Rock Paper Scissors launched the PR Mentoring Network to encourage their team and professional colleagues to diversify the PR field by supporting young African American people, Indigenous people, and People of Color who want to build a career in PR. In addition, they plant ten trees for each media placement we secure for their clients, through Trees for the Future. In 2020, they secured 1,900 press stories for their clients which helped plant 19,000 trees.
Their areas of business include:
PR Retainer for Music Tech Companies
Their primary service is best-in-class media placement following the three steps of the PR Contraption: Crystallize, Articulate, and Amplify. Available for 6-12 month contracts.
They lead clients through a one-month, proprietary Crystallization process that helps them become clear on their message, strategy, and PR plan. From there they can decide whether or not to move to their retainer service.
Whether it’s press releases or blog posts, social media content, or internal communications, they help clients articulate exactly what they want to say in the most compelling way possible.
Executive Profile Building
A company’s success depends on its executives’ reputation. We help you develop your voice and grow your reputation by positioning you at the forefront of your field, from thought leadership placement to conference panels, from Wikipedia to social media profile optimization.
Social Media/Influencer Relations
Rock Paper Scissors crafts cohesive messaging through all channels of social media and influencer marketing. They want to ensure that their client’s brand voice is united — and more importantly — engaging.
From websites to infographics, from explainer videos to comic books; we have a creative team of illustrators, designers, and engineers who make your visual story as compelling as our writing.
Event Planning, Online, and IRL
Their event planning team has organized events from 50 to 1,500 in New York, Los Angeles, Chicago, Nashville, Austin, Zoom, and beyond. Whether it is in person or online, they handle programming, logistics, marketing, and more.
Join this Organization:
Rock Paper Scissors is seeking a publicist to join their team. Visit Handshake to read the position summary, responsibilities and qualification requirements.