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The Talk: Creative Direction and Integrated Marketing Communications

Join us for this informative hour to have “the Talk” with Zach Hilder as he shares his experiences as Group Creative Director for 72andSunny as well as his path that let him to this rewarding career. During this session, Zach will share industry insights along with the challenges students might face in producing campaigns. Students will walk away from this session with a deeper understanding of integrated marketing communications to help strengthen their skillsets as they enter industry. There will be time for Q&A. Please RSVP via Handshake to receive the Zoom meeting login information.

More about our Speaker:

Zach HilderZach Hilder is a Group Creative Director at 72andSunny, where he wrote and produced the NFL’s Super Bowl commercial, “The Next 100” which won four Emmys.

As Executive Creative Director at BBH LA, he helped Michelle Obama launch The United State of Women and partnered with the Parkland Students to create Color For Our Lives.

Before that, Zach helped co-found HUSTLE, an agency built exclusively for Beats by Dre and part of the R/GA network. For over two years, he oversaw almost everything creative for Beats along with his partner, from the LeBron James “Re-Established” film to internet-breaking #STRAIGHOUTTA campaign that won six Cannes Lions as well as the coveted Facebook Blue Award.

His work has been honored by every major award show and in 2009 Creativity Magazine named him one of the top 10 “Creatives to Watch.”​ Although, he may be best known for his “FUCK PHOTOSHOP”​ pencil, which has brought him not only internet fame, but also a small fortune on Etsy.

Zach started his career as a music journalist for MTV. He graduated from the IU School of Journalism in 1999. When he’s not doing his ad thing, he’s hanging out with his wife, Anne, their three boys, Cash, Beau and Wyatt and their pup, Eisenberg.

For more information, contact:
Sarah Cady
Associate Director, Employer Relations
scady@indiana.edu

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