The Marketing Specialist Role

The Marketing Specialist will help develop, execute, and monitor marketing programs across a variety of channels. They will handle the creation, proofreading, updating, and maintenance of company and employee-specific physical and digital platforms, including but not limited to designing marketing assets, presentations, website updates, email newsletter execution, social media updates, blogs, podcasts, videos and photos, and event marketing.

This position is the first step in the expansion/redevelopment of the Certus marketing department and will report to the Executive Vice President of Business Development. We are seeking to transform our corporate messaging and strategy to better articulate to the market the value of our experience and collaborative approach to managing risk in an employee benefit plan. The individual in this role will have significant opportunity to influence and design our marketing approach for the foreseeable future. It is our expectation that the successful execution of this role will ultimately lead to greater responsibility and growth within our company. While this is an entry level position, we intend to offer a competitive benefit and compensation package to attract candidates with much greater long term career potential.

Please note, this is not a remote position. Apply only if you live in, or are looking to relocate to, the Indianapolis area.

Essential Responsibilities/Initiatives

– Enhanced Brand Awareness/Targeted Messaging

o Development and maintenance of social media strategies

o Proactive public relations – press releases, political engagement, media/research subject expert opportunities (resource for expert quote/opinion)

o Newsletter

o E-mail marketing

o Development of robust CE offerings & outlets

– Website Enhancement

o SEO maintenance

o Resource library

o On-going site updates/maintenance

– Sales tools and support

o Presentation Development (in-person/webinar)

o Proposal design and maintenance

o Customized, producer-specific print materials

– Development of Client Relationship Management (CRM) capability

o Identify and procure prospect list(s)

o Prospect/client data base development and maintenance

o contact management/target marketing

– Industry Association membership and event strategies

o Opportunities for CMG staff involvement in industry associations

o Speaking engagement opportunities

o Targeted conference participation strategies