By powering the open internet with an independent media buying platform, The Trade Desk helps marketers reach more customers through a more relevant ad experience. This organization is committed to making digital advertising better, because to them, the future of the open internet depends on it.

Connect with The Trade Desk on Monday, January 30 from 10 a.m. - 1 p.m. in the Media School Commons. Members of their Client Services team are excited to meet with interested students and will be giving away snacks and swag.

If you're unable to stop by, attend the virtual information session on Tuesday, January 31st from 6:30-7:15 EST.  Any one interested should stop by or attend the info session, regardless of class year!

Seniors interested in the Client Services Associate Training Program should apply on Handshake by Friday, February 3. First-round interviews will be conducted on-campus starting Monday, February 13th.

The Walter Center spoke with Melissa Martel, who works on the University Relations & Early Talent team at The Trade Desk. Melissa can be reached at melissa.martel@thetradedesk.com.

Q: Tell us about The Trade Desk. What does your organization do, what does it matter, and why is it a great place to work?

A: Founded in 2009, The Trade Desk is a media buying platform for what matters. Trusted journalism. Premium streaming TV. One-click commerce. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. 

That’s why we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage – from planning to pricing to performance.

At its best, the internet is an open marketplace of ideas, content and commerce. And we intend on keeping it that way. Because the open internet matters.

We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day. 

Q: Tell us about the positions you’re hiring for. Titles? Responsibilities?

A: The Client Services department of The Trade Desk is looking for data driven students who have a passion for media and advertising. Graduating students will be hired as a and Client Service Associate placed in a two-month training program where they will learn the benefits of programmatic advertising, platform capabilities of The Trade Desk, company culture, and the structure and operations of the Client Services department.

After completing the training program individuals will be promoted into an Account Coordinator or Trading Analyst position and placed into a client group where they will learn how to provide critical services for clients and focus on a specific book of business.Account Management positions guide clients through The Trade Desk platform and drive value-added services and capabilities while encouraging feature adoption. Trading positions within Client Services analyze data to make optimization recommendations to clients based on insights and advanced capabilities.

Both positions work together to provide clients with the highest level of customer service in the industry. This team collaboration has led to The Trade Desk having a client retention rate of over 95% for the past decade.   

The upcoming training program starts June 26, 2023.

Q: What skills/experience do you look for?

A: What we are looking for: 

• Pursuing a bachelor’s degree from a four-year university with an expected graduation between December 2022 – June 2023. Related course work in advertising, media, analytics, marketing, and/or data science preferred. 
• Only students available to start full-time in late-June 2023 will be considered. 
• Interest in technology and advertising with the ability to learn quickly. 
• Ability to collaborate with others, communicate effectively both in writing and in- person, project confidence while speaking in groups, and humbleness when learning from others. 
• Ability to learn Excel and MS Office, including pivot tables, chart-making, and manipulation of large data sets. 
• Outstanding analytical and problem-solving abilities along with an ability to collaborate cross-functionally in a fast-paced work environment. 
• Effective time management skills with the ability to prioritize and meet deadlines.