The Business Analytics Club at Kelley (BACK) aims to be a leader in the promotion of business analytics at Indiana University Bloomington. The Club seeks to enhance skills, knowledge of statistical and analytical techniques, and interpersonal relations of all members and provide for an exposure to pertinent best practices in various industries. BACK actively conducts events and activities with the goal of providing members opportunities to be exposed to the use of analytics tools, technologies, and techniques in various business scenarios. Club events and activities include conducting and participating in forums, guest talks, demonstration sessions, competitions, and networking events. Through the Business Analytics Club at Kelley members make connections with university and industry experts and develop an overall acumen of business analytics trends.